Privacy Policy

Ownership: The domain is the proprietary asset of Shire Cabs, herein acting as the data controller for individuals' personal data.

Effective Date: May 30th, 2024

ICO Registration: Shire Cabs is duly registered with the Information Commissioner's Office under Organization Number C1370149.


Gratitude is extended for selecting Shire Cabs and confiding in us with your information. This privacy policy reaffirms our unwavering dedication to safeguarding your privacy. As an accredited data processing officer in adherence to the General Data Protection Regulation (GDPR), we are committed to the utmost standards of data security. This policy pertains to our website, cookie employment, and the meticulous collection and processing of personal information, inclusive of data procured through our in-vehicle video recording apparatus, all subject to the governance of our GDPR certification.

Collection and Use of Personal Information

Automated collection of personal information from website visitors is abstained. Your information is voluntarily furnished through diverse avenues such as social media, email, electronic forms, service inquiries, or during the utilization of our services. Any information proffered by you will be singularly employed for the expressed purpose below unless a broader usage is communicated upon collection.

Call Recordings

Please be advised that all incoming and outgoing calls will be recorded. Although prompts or disclosures indicating this may occasionally be omitted due to errors, this written disclosure takes precedence over any verbal warnings or advisories. Call recordings are typically retained for a period of 30 days but may be stored for up to 10 years for security and legal purposes.

Shire Cabs Privacy Protocol

During the utilization of Shire Cabs services, your data, encompassing but not restricted to email, contact number, and physical address, is securely amassed and retained by default to ensure your safety and that of our drivers. In-car image recording is also implemented for safety rationale. Your generalized data may be disseminated to authorized personnel, town and community councils, law enforcement agencies, or other legal entities with legitimate interests. Submission of your data implies consent to this utilization. Identifiable information is not shared with third parties for marketing objectives but may be disclosed if legally mandated. Dissension with this policy should be directed to our Data Processing Officer at accompanied by a completed Subject Access Request (SAR) form.

Advertising and Statistical Data

Individuals’ private data is not harnessed for advertising without explicit permission. Your data may be represented as numerical values in statistical data, some of which may be disclosed publicly. Aggregate information and statistics, devoid of personally identifiable particulars, may be disseminated to third parties to enhance our website and services.

Data Retention and Disclosure

Your information may be retained for a maximum duration of 10 years, and disclosure may transpire as stipulated or necessitated by law. Personal information is not disclosed to third parties unless specified at the point of collection or mandated by law. Any entreaty or directive for disclosure is constrained by GDPR policies and necessitates written consent from the individual whose data is sought.

Use of Cookies

Our website employs functional cookies that abstain from collecting personal information. Cookie preferences can be administered in your browser settings, albeit disabling cookies may curtail website functionality.

Information Security

All personal information is securely stored with stringent access monitoring. While endeavours are made to securely retain your data without any breaches, absolute deletion of all data owing to technical errors cannot be assured. Batch data deletions may be executed, considering unforeseen factors.

Email Security

Standard email encryption is employed by Shire Cabs. Emails to and from Shire Cabs are not entirely impervious to digital vulnerabilities such as malware, trojans, ransomware, or akin threats.


Submission of your information through our webpage, text, email, or social media channels connotes consent to the outlined utilisation. Any alterations to this policy will be updated on our webpage in accordance with applicable laws, and your continued usage implies concurrence.

Users 16 and Under

Users aged 16 or under are advised parental/guardian consent before furnishing personal information. Shire Cabs does not bear any responsibility if no disclosure is made before any data is obtained.

GDPR Compliance

Personal information processing is conducted in adherence to the General Data Protection Regulation 2018. For inquiries or concerns, contact our Data Protection Officer at

Access to Personal Information

Under GDPR, solely the individual whose data is implicated has the prerogative to solicit a copy of their information, provided within 90 days, contingent upon identity verification.

European Resident Rights

If you are a European resident, you have the following rights related to your personal data:

• The right to be informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your personal data and your rights. This is the purpose of this privacy policy.

• The right of access: You have the right to obtain access to your personal data to know what information is being processed and how.

• The right to rectification: If your personal information is inaccurate or incomplete, you have the right to have it corrected or completed.

• The right to erasure: Also known as the 'right to be forgotten,' you have the right to request the removal or deletion of your personal data where there is no compelling reason for its continued processing.

• The right to restrict processing: You have the right to restrict the processing of your personal information in certain circumstances.

• The right to data portability: You have the right to obtain and reuse your personal data for your own purposes across different services.

• The right to object: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.

• Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

Facilitation of these rights is pledged. Contact our Data Protection Officer at to invoke any of these rights.

Data Model

Shire Cabs employs a single-thread data model with all data associated with specific users. User data is not accessed unless for prognostication or in-house research. A reasonable amount of time and expenses may be requisite to furnish certain data due to its intricacy. In the event of authorities or court orders soliciting data in contravention of GDPR regulations, Shire Cabs reserves the prerogative to be immune to further disclosure where applicable.

Contact Information

Information Commissioner’s Office

2nd Floor, Churchill House

Churchill Way, Cardiff, CF10 2HH

Telephone: 0330 414 6421


Web: Information Commissioner’s Office (ICO)

Note: Non-European residents may also contact us to inquire about and exercise their data rights as outlined in this section.